http://www.tandfonline.com/doi/full/10.1080/2158379X.2016.1232285
Journal of Political Power
Pages 1-15 | Published online: 20 Sep 2016
http://dx.doi.org/10.1080/2158379X.2016.1232285
Abstract
Has soft power in the emerging world risen commensurately to its hard power? Can the BRICS’ soft power rival that of the West as emerging powers expand their global presence? An analysis of the questions above shows that, despite remarkable economic growth during the first decade of the twenty-first century, BRICS countries’ capacity to enhance their soft power is highly uneven, and they still struggle to rival established Western powers in most of the concept’s dimensions. Still, the BRICS grouping, created on the basis of economic forecasts, is increasingly being used as a platform to enhance soft power, primarily through the creation of the New Development Bank and a series of other institutions.
Keywords: BRICS, emerging powers, soft power, multipolarization, western-centrism,
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