Book chapter abstract
Has soft power in the emerging world risen commensurately to its hard power? Can the BRICS’ soft power rival that of the West as emerging powers expand their global presence? An analysis of the questions above shows that, despite remarkable economic growth during the first decade of the twenty-first century, BRICS countries’ capacity to enhance their soft power is highly uneven, and they still struggle to rival established Western powers in most of the concept’s dimensions. Still, the BRICS grouping, created on the basis of economic forecasts, is increasingly being used as a platform to enhance soft power, primarily through the creation of the New Development Bank and a series of other institutions.
Keywords: BRICS, emerging powers, soft power, multipolarization, western-centrism,
Read also:
What to look out for in the run-up to the 9th BRICS Summit in Xiamen
Capítulo de livro: O Brasil e a promoção da democracia e dos direitos humanos (CEBRI)
Book chapter: Brazil, South American Regionalism and Re-defining the ‘Atlantic Space’
